Color in a diamond is a result of either a impurity (Nitrogen impurity is responsible for yellow color) or a structural defect (Brown color is a result of structural defect), Any color in a diamond significantly lowers the value of a diamond. Color in the range of D-E-F are known as the colorless range . Diamonds in colorless range are very rare and diamond Connoisseur all over the world appreciate the beauty of a colorless diamond. Diamond in the lower color such as G- H and lower are easily available and lower in value.

When you decide to buy D-E-F (Colorless) diamonds, you are gifting the rarest diamonds, which are pure, colorless, and free of any impurity, just like the colorless love.